After nearly 20 years working in SEO within agencies, I decided it was time for a change last year. I wanted a new challenge and the chance to grow in ways that my agency roles hadn’t allowed. So, ten months ago, I took the leap and started my own freelance SEO consulting business. It’s been […]
Lessons Learned While Starting a Freelance Business Read More »
Google Search Console (GSC) is an amazing tool for analyzing and reporting on website performance, and these four Chrome plugins will make your workflow smoother, faster, and more effective. Let’s dive into each tool and explore how they can enhance your GSC experience. Here’s a video walkthrough of each extension or you can read the
Four Chrome Extensions to Supercharge Google Search Console Read More »
If you’ve done any link building in your career, internal or external, you’re probably familiar with nofollow and dofollow links. If not, let’s start with some history and why it’s important to know the difference. Google’s PageRank Algorithm One of Google’s original core algorithms was their PageRank algorithm. The simplified explanation of how it worked
What Are Nofollow and Dofollow Links Read More »
This is a recurring topic within the SEO community and one that often results in heated debates. Some say that EEAT (Experience, Expertise, Authority, Trust) is a ranking factor, and others point to Tweets like the one below to show that EEAT is not a ranking factor. When EAT, now EEAT, became a thing, people
Is EEAT a Ranking Factor? No, Buuuut… Read More »
There are many tools that marketers can use to define their target market and I’m going to focus on a few of my favorites; Google Analytics Data USA U.S. Bureau of Labor Statistics Google’s “Find My Audience” Claritas PRIZM. I’m also going to discuss how you could use your findings to develop your marketing strategy.
Five Tools to Help You Define Your Target Market Read More »
I was introduced to this video via Tim Ferris’ always awesome newsletter called 5 Bullet Friday. I’m actually not familiar with Kurt Vonnegut, but supposedly he’s an amazing writer. And the tips in this video make me believe that he was too. You don’t need to be a fictional writer to benefit from these tips.
8 Tips on Writing from Kurt Vonnegut Read More »
This is something I wrote a while ago and send to my clients whenever they ask about bounce rates. I thought you might find useful too. What Is Bounce Rate? The bounce rate is a percentage of bounces that occur on pages of your site. A bounce occurs when someone visits your site and leaves
What’s a Bad Bounce Rate and How To Improve it Read More »
Loz James recently interviewed 33 SEO experts and asked them to share their most effective link building strategies. I broke it down into a quick list of strategies for easy reference. I added some notes (in red) and also a few of my own tips at the end. Write awesome content and share like crazy
45 Link Building Tips, Tactics, and Strategies Read More »
I have a client who was contacted by Written.com, a content syndication company, about syndicating one of their blog posts for a three month period on one of Written.com’s customer’s websites. My client wanted my opinion of content syndication so I gave them some advice based on my own knowledge of the topic. I haven’t
Best Practices for Syndicating Your Content Read More »
Matt Cutts is fed up with spammy guest post requests and said so on his blog today with the claim that “guest blogging is done.” That’s quite the announcement! Matt goes on to say “Given how spammy it’s become, I’d expect Google’s webspam team to take a pretty dim view of guest blogging going forward.”
The Head of The Google’s Webspam Team Has Announced The Death of The Guest Post Read More »
