I first learned about the Pomodoro Technique early on in my career but it wasn’t until I took a productivity course a few years ago that I really put it into practice. As homework, this course required that we choose one productivity tactic and use it for a week, and then report on the results […]

After nearly 20 years working in SEO within agencies, I decided it was time for a change last year. I wanted a new challenge and the chance to grow in ways that my agency roles hadn’t allowed. So, ten months ago, I took the leap and started my own freelance SEO consulting business. It’s been

Google Search Console (GSC) is an amazing tool for analyzing and reporting on website performance, and these four Chrome plugins will make your workflow smoother, faster, and more effective. Let’s dive into each tool and explore how they can enhance your GSC experience. Here’s a video walkthrough of each extension or you can read the

If you’ve done any link building in your career, internal or external, you’re probably familiar with nofollow and dofollow links. If not, let’s start with some history and why it’s important to know the difference. Google’s PageRank Algorithm One of Google’s original core algorithms was their PageRank algorithm. The simplified explanation of how it worked

This is a recurring topic within the SEO community and one that often results in heated debates. Some say that EEAT (Experience, Expertise, Authority, Trust) is a ranking factor, and others point to Tweets like the one below to show that EEAT is not a ranking factor. When EAT, now EEAT, became a thing, people