Professional Summary
SEO and digital marketing strategy leader with more than 15 years’ experience in SEO,
web strategy, and team leadership, specializing in B2B and B2C eCommerce. Success in
developing data-driven marketing strategies that align with business growth objectives,
increasing traffic, and growing revenue. Proven track record of cross-functional
collaboration with stakeholders, improving processes/workflows, and leading high-performing teams.
Experience in technical SEO, content marketing, and CRO best-practices.
Summary of Qualifications
- Strategic Leadership: Skilled in developing and executing marketing strategies,
with experience leading teams through projects that align with client goals. - Data-Driven Strategy: Successfully led efforts to increase organic traffic
and revenue across various clients in B2B and B2C sectors. - Team Development & Mentorship: Led and mentored a team of high-performing SEO strategists
to exceed performance targets and develop roadmaps focused on client’s business objectives. - Stakeholder Collaboration: Effective communicator with a talent for building trust
across departments and external partners.
Technical Skills
- SEO Tools: Google Analytics, Google Search Console, SEMRush, Ahrefs, Screaming Frog,
SEOTesting, Page Optimizer Pro, and Clearscope. - Project Management: Jira, Trello, Basecamp, Asana.
- Analytics & Data Interpretation: Advanced proficiency in Excel, Google BigQuery,
and AI-powered tools (ChatGPT, Google Colab). - CMS & Development Platforms: Experienced with Shopify, WordPress, Volusion, Drupal,
Magento, and various custom platforms.
Professional Experience
Feb 2024 – Present
AMJ Digital, Henderson, CO – Owner, SEO Strategy Consultant
- Developed and executed custom SEO strategies for clients, focusing on technical SEO,
content optimization, and client acquisition. - Built referral-based business through exceptional client relationships and consistent reporting.
- Conducted client presentations to communicate complex SEO insights and strategy performance.
Feb 2022 – Feb 2024
Inflow, Denver, CO – Senior SEO Manager
- Led SEO strategy for seven e-commerce clients, significantly increasing organic traffic
and conversions by identifying and implementing new growth opportunities. - Managed a team of Senior Strategists and Marketing Coordinators, implementing training
and mentoring that resulted in team promotions and skill enhancement. - Served as a team lead in Jira, facilitating bi-weekly retrospectives, performance reporting,
and workflow optimization to drive a culture of continuous improvement. - Collaborated with DEI Committee to integrate inclusive practices in client communication
and internal processes.
Apr 2019 – Feb 2022
Inflow, Denver, CO – Manager of SEO
- Managed a team of Jr. SEO strategists and Marketing Coordinators.
- Directed SEO and AM/PM strategy for 6-10 clients, overseeing SEO implementation,
team development, and campaign effectiveness. - Established process improvements, including SOPs and playbooks,
resulting in increased efficiency and quality of deliverables.
Apr 2008 – Apr 2019
Inflow, Denver, CO – Senior SEO Strategist
- Conducted comprehensive SEO strategies, integrating competitive analysis,
audience insights, and keyword research for content and technical optimizations. - Partnered with external contractors and freelancers to enhance link-building
and content marketing efforts.
Education
- Southern New Hampshire University: BS, Business Studies in Marketing, 2021
- ITT Technical Institute: Associates, Multimedia, 2005
Certifications
- Google Analytics Certification (Skillshop, 2023)
- SEO MBA, The Art of Client Management (2022)
- Lifelabs Learning Manager Program (2022)
- DEI in the Workplace Certificate (University of South Florida, 2021)
Professional Development
- MozCon SEO Conference (2019)
- SearchLove Marketing Conference (2018)