Technical SEO Audits

There are lots of agencies out there who hire junior-level marketers to run their SEO audits and then send an exported report to their client to figure out. These junior marketers don’t know how to read or interpret the results of the reports they send. Don’t waste of your time and money with inexperienced agencies.

18+ Years of Experience​

I’ve been doing technical SEO since 2005 and have almost two decades of experience doing SEO audits. I’ve helped hundreds of eCommerce and service-based websites to improve their SEO, including sites upwards of 500k pages.​


A Variety of Tools and Processes

I don’t rely on a single SEO tool to run a report for me. I go to through several processes (with hundreds of checkpoints) in each audit

– Site Crawls and Analysis
– Google Search Console Analysis
– Google Analytics Analysis
– Manual Site Review

Site Crawls

Site crawls can uncover many issues, starting with easy wins such as broken internal links, redirects to update, missing page titles and headers, and internal page errors.

A more advanced review can reveal issues such as missing or incorrect canonicals, poor loading speeds, large images causing page slowdown, unintentional blocking of key pages/sections of the site, page indexing problems, navigation problems, and crawl budget waste, among many other issues.

Google Search Console Analysis

Google Search Console (and Bing Webmaster Tools) can reveal issues that crawling tools can’t, such as:

– Pages that Google should not index
– Pages that Google should index but isn’t
– Indexable subdomains such as dev sites
– Ranking cannibalization between duplicate/similar pages


Google Analytics Review

Google Analytics, or your analytics software of choice, can uncover problems that you never knew existed.

You might find that a site redevelopment a couple of years ago tanked the site’s rankings and it never recovered. And when you dig into an issue like that, you might learn that the reason why is that entire sections of the site weren’t migrated or that the main navigation was changed for the worse.

Manual Review​

All of these processes require an expert to identify the most serious technical problems, but a manual review just might the most important because junior-level marketers don’t have enough experience to know what to look for in a manual review. A manual review can help identify if the site is using Javascript, if the site is having problems loading resources, if there is hidden content, if pages are internally linking properly, and where there are opportunities for improvement.

Additional Analysis

I’ve only touched on some of the issues I might find in an audit but there’s much more I look at:

– Structured Data
– Conversion Opportunities
– Website Migration
– XML Sitemaps
– Robots.txt Files
– Thin Content
– Duplicate Content

…and much more.

Would you like to start a project?​

Whether you’re looking for a full service retainer or you just a little help getting some projects done, I can help you. Reach out and let me know what you need.

Send me a message